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The 2026 campaign, decoded
On 18 June 2026, MIIT and the Ministry of Commerce, with NDRC, the Agriculture Ministry and the NEA, launched the 2026 NEV-to-countryside campaign under the theme 'Green, Low-Carbon, Smart, Safe—smart travel across a thousand counties and towns, green benefits for rural homes'. It picks models suited to villages and cuts vehicle and vessel taxes while fixing county charging gaps.
Trade-in without a quota cap
A highlight is trade-in into villages: a dedicated zone lets rural buyers of NEVs claim trade-in subsidies with no quota limit, plus one-stop old-car assessment, recycling and application help. Sales, service, charging and finance go rural together, pushing smart, new charging, solar-storage-charge and V2G tech into villages.
Yantai's township push
From 2020 through end-2025, over 500 models across 10 batches were promoted. For Yantai, county charging fix-ups sync with the campaign. Dongdian Huichong's township inclusive shelters plus solar let rural residents both afford the car and charge safely and green at the doorstep.